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iPhone 5S is purposefully imagined,Meticulously considered,Precision crafted. It�s not just a product of what�s technologically possible. But what�s technologically useful. It�s not just what�s next. But what should be next.iPhone has always been forward thinking and thats exactly what iPhone is.iPhone 5 set a precedent. Apple engineers and designers managed to compress first-of-their-kind technologies inside a space that�s a mere 7.6 millimetres thin and 112 grams light. A feat like that required designing or redesigning multiple components. And it resulted in an incredibly thin, impressively light, extraordinarily powerful smartphone. After coming so far with iPhone 5, it was a perfect place to start with iPhone 5S. And while the engineering challenge was significant, we succeeded in adding more to it without making iPhone 5s bigger or heavier.A chip with 64-bit architecture. A fingerprint identity sensor. A better, faster camera. And an operating system built specifically for 64 bit. Any one of these features in a smartphone would make it ahead of its time. All of these features in a smartphone make it an iPhone that�s definitely ahead of its time.iPhone 5S is precision crafted down to the micron. And it�s evident throughout. The beautiful aluminium housing. The sleekness of metal and glass. Sapphire crystal in the Home button. And more sapphire crystal protecting the iSight camera. Design and construction on this level is unmatched. As a result, iPhone 5S looks and feels unbelievably thin and light. And it�s available in three elegant expressions: gold, silver and space grey.Inspired by a flawless design.Your Fingerprint.

The very first iPhone introduced the world to the idea of touch as the most natural way to interact with a smartphone. Touch to hear a song. Touch to browse the web. Touch to take a picture. All of it began with something perfectly simple: your finger. And now we�ve taken touch to the next logical place with Touch ID, the fingerprint identity sensor. Your fingerprint is the perfect password. You always have it with you. And no one can ever guess what it is. But beyond that, it just made sense to us that your phone should recognise you. It should learn you, not require you to memorise and enter passwords in order to use it. We also knew the right place to locate the sensor was where you naturally touch your iPhone � on the Home button. But how could we fit all the technology that sensors require in such a small space?That required a team of biometric experts and hardware engineers to rethink how sensor technology works and redesign the iconic Home button. Made from laser-cut sapphire crystal, the surface of the button directs the image of your finger to a capacitive touch sensor, which reads beneath the outer layers of your skin to get a detailed print. Surrounding the button is a stainless steel ring that detects your finger, wakes the sensor and improves the signal-to-noise ratio. Software then reads the ridges of your print and finds the match to unlock your phone. It�s all highly advanced technology that simply disappears as you use it. So you don�t notice anything. Except how unlocking your iPhone is suddenly so effortless.You check your iPhone dozens and dozens of times a day, probably more. Entering a passcode each time just slows you down. But you do it because making sure no one else has access to your iPhone is important. With iPhone 5s, getting into your phone is faster, easier and even a little futuristic. Introducing Touch ID � a new fingerprint identity sensor. Put your finger on the Home button,an just like that your iPhone unlocks. Its a convenient and highly secure way to access your phone. Your fingerprint can also approve purchases from the iTunes Store and the App Store, so you dont have to enter your password. And Touch ID is capable of 360-degree readability. Which means no matter what its orientation - portrait, landscape or anything in between means � your iPhone reads your fingerprint and knows who you are. And because Touch ID lets you enrol multiple fingerprints, it knows the people you trust too.

Improve Performance without sacrificing battery lifeImpossible right?

Noticeably faster performance and graphics that feel more true to life. That�s the perennial goal when creating a new mobile chip. But performance shouldn�t come at the expense of efficiency. Poor battery life for the sake of speed is never an option with iPhone. Which is why we engineered an all-new chip and an all-new coprocessor for iPhone 5S: A7 and M7.The A7 chip is designed around 64-bit architecture � a first for any smartphone. The move to 64-bit has been years in the making. But we did it because we wanted to put desktop-class processing power in the palm of people�s hands. Just imagining what people will do with that made the decision to invest in it an easy one. The A7 chip gives iPhone 5S the power it needs for all the capabilities it now possesses. It�s up to 2x faster than the previous generation in both CPU and graphics performance. It has an all-new image signal processor. And it supports OpenGL ES 3.0, enabling visual effects previously possible only on computers and gaming consoles. Yet with all these performance enhancements, A7 is still energy efficient.The new M7 coprocessor is designed to make iPhone 5S even more efficient. It offloads work from the A7 chip by collecting motion data from the accelerometer, gyroscope and compass. Apps can then use this data without constantly engaging the A7 chip. Because M7 is engineered for this specific task, it uses significantly less power than A7 would require. So again, battery life is spared.There�s fast. And then there�s A7 fast. The new A7 chip gives you CPU and graphics performance up to 2x faster than the A6 chip. Even more impressive, A7 makes iPhone 5s the first 64-bit smartphone in the world � that�s desktop-class architecture in a super-slim phone. And because iOS 7 was built specifically for 64 bit, it�s uniquely designed to take advantage of the A7 chip.A7 supports OpenGL ES version 3.0 to deliver the kind of detailed graphics and complex visual effects once possible only on Mac computers, PCs and gaming consoles. The difference is amazing. Take the imaginary worlds in games, for instance. Textures and shadows look more true to life. Sunlight reflects off the water. The whole experience feels much more realistic.iOS 7 and all the built-in apps are optimised for the A7 chip. The Camera app is a great example. It takes advantage of a new image signal processor built into A7 to give you up to 2x faster autofocus, faster photo capture and higher video frame rates.1 You�d think with all this going on, battery life would suffer. But it doesn�t, because A7 is designed to be incredibly energy efficient.

M7 Processor.  An entirely new processor for an entirely new level of efficiency.

The new M7 coprocessor is like a sidekick to the A7 chip. It�s designed specifically to measure motion data from the accelerometer, gyroscope and compass � a task that would normally fall to the A7 chip. But M7 is much more efficient at it. Now fitness apps that track physical activity can access that data from the M7 coprocessor without constantly engaging the A7 chip. So they require less battery power.M7 knows when you�re walking, running or even driving. For example, Maps switches from driving to walking turn-by-turn navigation if, say, you park and continue on foot. And if your phone hasn�t moved for a while, like when you�re asleep, M7 reduces network pinging to spare your battery.The worlds favourite Camera was a great strating point.

The iSight camera does all those things remarkably well. So well, in fact, it�s become the world�s most popular camera. But while people love using it, we weren�t satisfied. And as we considered enhancing it, we knew we could go one of two ways: simply add more megapixels for the sake of marketing a bigger number. Or keep the megapixel count at 8 but add a larger, state-of-the-art sensor.All that adds up to 33 per cent greater light sensitivity. That�s significant, because more light gives you better, brighter images with even more accurate colours. And the new True Tone flash intelligently figures out exactly how much light your shot needs. Why did we add all these features to an already amazing camera? Because it�s much more efficient to teach iPhone to take great photos than it is to teach millions of people to be expert photographers.iPhone 5s features advanced technologies custom designed for the iSight camera�s hardware and software. So anyone anywhere can take an amazing photo at any time. It simply makes more sense to teach iPhone how to take a great picture rather than teach people how to be expert photographers. Here are just some of the capabilities of the new iSight camera.

Watch the isight camera video.